Branding: Thinkering and Tinkering
What needs to be revitalized in communicating your brand message? Does your brand specialize in before and after stories? Are you leveraging their potential to pull customers into your brand's real story?
Just Do It!
I hope these examples have provided the inspiration you need to engage your team in a little productive "thinkering" and tinkering. Go ahead and play with those two simple letters and see what kind of brand revivification you'll experience!
Andrea Syverson, author of "Brand About: A Seriously Playful Approach for Passionate Brand-Builders and Merchants," is president of IER Partners, a strategic consulting company specializing in innovative brand and merchandising directions. She can be reached at email@example.com.