Improve Customer Experience, Engagement by Improving Your CRM Data
2. Good Data Quality: Good data allows you to fill in the blanks and connect names with contact information in real-time. You can confirm and augment landline and mobile phone numbers, email addresses, mailing addresses and other data to market with confidence and prioritize contact channels. Good data also allows you to mitigate risk by avoiding costly TCPA lawsuits if you are not allowed to contact customers on their cell phones.
3. Target: Within 24 hours, a robust CRM system can identify, qualify and target "non-converting" prospects through effective, targeted marketing activities such as: email, social media, direct mail and display ads. With proper targeting, you'll be able to deliver offers to your most interested prospects at the right time, through the right channels.
4. Automation in Real-Time: Real-time automation enables organizations to implement an operational intelligence that improves strategies for enhanced CRM activities. Real-time automation also speeds up the internal processes without additional assistance, and reduces the risk for human error.
Whether your organization possesses this CRM data or you have to buy it, the four aforementioned characteristics are vital to providing a holistic picture of your customer, and potentially identifying those who should be.
As consumers continue to cut the cord and live increasingly transient lives, the challenge to keep updated records will only increase in complexity. But with the right CRM system and real-time data in place, businesses can capitalize on all touchpoints to deliver a customer experience that is accurate, engaging and worthy of posting on social media.