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For example, the mailing data could be sorted so the pieces destined for farther delivery points are produced first in the process, thereby accommodating the required transit time. The mailing data also can be analyzed to determine if it would be more economical for the mail to be delivered further within the USPS system and closer to its final destination. Through relationships with freight consolidators, the manufacturer or mailing services provider can make this option even more attractive with lower transportation costs.
A traditional lettershop may not have the capability to offer such a commingling service. If it does, the lettershop is faced with the potential dilemma of a late receipt of materials with an immovable deadline. Such a situation provides less than ideal conditions for commingling mail from multiple mailers, because the data processing that's required in advance is based on a common mailing date for all of the participating mailers.
No mailer would intentionally discard a portion of his or her campaign, but this is the ultimate result if the lists are not current. By passing the lists through the USPS National Change of Address (NCOA) file, mailers can ensure that the addresses on their lists are relatively current. By further processing their lists against the Delivery Sequence File (DSF), mailers can be reasonably certain their mailings will reach the correct addresses.
Many people have received multiple mailings from the same sender—sometimes with different rates or offers. By effectively cleaning out duplicates you'll save production costs, reduce delivery time and save face with your customers.
Other benefits can be gained by improving planning and control. Today's integrated direct marketing campaigns rely on the synchronization of many individual factors and components to present a uniform and timely appeal to targeted consumers. Marketers rely on the coordinated timing of a mass media/television/radio campaign with a targeted telemarketing campaign and a direct mail approach.