Impact Your Bottom Line
Cost-reduction activities can be as simple as resizing the mail piece, so it mails at the letter rate rather than the flat rate. This change alone can provide between 3-percent and 37-percent savings in postal costs (depending on sortation levels). And though a square piece may attract additional interest by the recipient, any additional lift in response must be weighed against the postal increase for mailing a non-standard letter.
If you mail at the standard rate, your direct mail piece can weigh as much as 3 ounces before excess weight penalties are assessed. At a First-Class rate, excess weight penalties are applied when mail pieces exceed an ounce.
Quantity/Volume and Commingling
If you're mailing multiple graphic versions, or multiple formats as tests, it may be more cost-effective to commingle your mail. Not only will all the cells be inserted into the mail stream at the same time, but commingling these separate versions or cells can only result in a more economical mailing plan than if they were mailed separately.
Of course, commingling your cells allows for a more effective planning process, since you're not dependent on other mailers' programs being ready to match your schedule. Naturally, a mailer with a larger volume of mail entering the USPS system typically will qualify for greater discounts, simply because the chances are greater that the sortation levels will be finer.
Additional savings are possible through the commingling of mail from multiple clients into a single mail stream. The postal savings from the potential for greater discounts (as a result of higher sortation levels) typically earn participating mailers a significant reduction in their postal expenses. Through a review of the mailer's delivery requirements, a mailing services provider can determine if a different sort routine is required to facilitate the delivery process.