Online content with relevant images gets 94 percent more views than content without it, many consumers are visual learners and Jeff Bullas says visual content with psychological impact "can double your social media engagement."
In a blog post dated May 5, Bullas says marketers need to use high-quality images that appeal to emotion — not just more photos.
"Whether you're creating original content, sourcing photographs or shooting your own always consider how it will impact your audience," he advises.
Quicksprout seconds that statistic from Bullas that content with images get almost double the views and says in April that "the brain processes visuals 60,000 times faster than it does text. Ninety percent of the information sent to our brain is visual."
This visual is just one example:
— Jeff Bullas (@jeffbullas) May 4, 2015
Here's what Bullas suggests marketers do to gain those eyeballs:
1. Use High-Quality Stock Photography. Bad stock photos can make a brand look "cheesy," he says, so use this tip with caution.
2. Use Screenshots. Don't just say something happened, show it.
3. Infographics. (For instance, see a portion of Quicksprout's infographic above.)
4. Personal Photographs. "If your business or brand doesn't have a human face, people will find it hard to relate to," he says.
5. 'Behind-the-Scenes' Workplace Shots. "This particular type of imagery is more suitable for Instagram and Facebook, which are often considered the more 'social' mediums," he says.
6. Quote Graphics. Use images that are compatible, but don't compete with the words. Make quotes short and "easily digestible," as well as a font that will be legible on mobile devices. Consumers will likely see the images on sites like Facebook, Twitter, Pinterest and Instagram.