iGoDigital Launches Segment Builder
Company: iGoDigital, a provider of personalized product recommendations and guided selling tools
Product/Service: Segment Builder, a new marketing segmentation tool within the company’s product recommendations platform
What it Does: Combines real-time product-level data with click and purchase behavioral and demographic data into a single source. This information can be used to create and execute highly targeted real-time marketing campaigns, increasing a campaign’s relevancy and customer engagement without the involvement of IT resources.