The Quirky World of Executive Blogs
Many blogs are by families for family members. Others are made up of the musings of singles, marrieds, adventurers, dreamers or subculture enthusiasts ranging from hobbies to sports to just about anything on Earth, by those eager to have their thoughts circle the globe.
If you are a CEO and have an itch to connect with your customers, prospects, stockholders, employees or the world at large, go for the gold!
But beware, guys like me are lurking in the shadows ready to pick you apart.
What follows are the current leads of the 12 CEO blogs from The Wall Street Journal article with commentary by me.
So as not to weight them unfairly, they are in alphabetical order by the blogger’s last name.
Not included: the blog by “Rahodeb”—or John Mackey of Whole Foods—whose output is being scrutinized, analyzed and nit-picked to death.
Just for the fun of it, I give them star ratings—like a movie reviewer:
* If you have time on your hands...
** You might learn something
*** Important information—a blog worth following
(W) Whack Job
Open Mike—Mike Critelli’s Blog
Every business in America deals with snail mail—incoming and outgoing. At the epicenter of the mail business is Pitney Bowes, maker of the postage meters that are in thousands of offices. When Executive Chairman Mike Critelli speaks, it behooves those of that deal with mail to listen. He is a serious blogger with a serious message. Further, his corporate Web site is a treasury of information on the complex business of mail—far more reader friendly and easy to understand than that of the USPS.
What Consumers Really Want From Marketing Mail, July 12th, 2007
In a previous posting, I talked about how “Do Not Mail” proposals were misguided from an environmental, privacy, and public policy standpoint. But it’s not enough to oppose initiatives that resonate with many well-educated people who generally understand and agree with the value of mail and who intellectually understand why broad-based “Do Not Mail” registries are bad ideas.
Consumers want choice and control over their lives, and they have much more of it than ever. They have multiple entertainment choices regarding what they watch on a TV, including movies they can acquire through the mail and, increasingly, over the Internet. They can screen out e-mails, phone calls, and face-to-face sales professionals.
- Alicia Dorset
- Bill Marriott
- Bob Lutz Answers More FastLane Questions
- Calais-Dover Cable
- Dear David Neeleman
- Dick Edelman
- John Barger
- John Mackey
- Jonathan Schwartz
- K.V. Kamath
- Michael S. Hyatt
- Mike Mike Critelli
- Nick Jacobs
- Paul Julius Reuter
- Paul Levy
- Peter Merholz
- Richard Edelman
- Tom Glocer