The Quirky World of Executive Blogs
My wife, Peggy, and I regularly shop at Whole Foods. I was interested to note last February that the company was about to acquire a rival, Wild Oats, for $565 million. The story entered my archive and languished.
During this past couple of weeks a story has broken that a long-time blogger—writing under the handle of “Rahodeb”—had been saying very positive things about Whole Foods and roundly dumping on Wild Oats—its management and the value of its stock.
It turned out that “Rahodeb” was an anagram for Deborah, the wife of Whole Foods CEO John Mackey, and that the mystery blogger was Mackey himself.
The FTC got wind of this and filed a complaint alleging that Mackey’s blog may have depressed the stock of Wild Oats, possibly giving him an unfair price advantage on the sale. Mackey is in deep doo-doo.
One of The Wall Street Journal’s many stories that featured Mackey described how CEOs of publicly- and privately-held corporations have become bloggers. Listed were 12 such blogs.
I decided to see what this blue ribbon group of a dozen worthies had to say.
It turns out they comprise (in my opinion) the same mix as we ordinary folks—some serious, some boring, some ego-driven and one certified whack job.*
* whack job: A complete loon-ball. A crazy person. Nut-Job.
The Business of Blogging
Six days ago, The Wall Street Journal announced the 10th anniversary of Weblogs, a term coined by John Barger in January 1997. The following April, programmer Peter Merholz shortened “Weblogs” to “blogs.”
Go to blog central—Technorati.com—and you will discover that it is “Currently tracking 92.6 million blogs and over 250 million pieces of tagged social media,” which I find staggering.
In my files are myriad stories about blogs: Are bloggers legitimate journalists? Plagiarism is rampant in the blogosphere. People get hired and fired because of their blogs. Blogs and free speech, blog ethics, blogs as promotional vehicles, and much more.
- Alicia Dorset
- Bill Marriott
- Bob Lutz Answers More FastLane Questions
- Calais-Dover Cable
- Dear David Neeleman
- Dick Edelman
- John Barger
- John Mackey
- Jonathan Schwartz
- K.V. Kamath
- Michael S. Hyatt
- Mike Mike Critelli
- Nick Jacobs
- Paul Julius Reuter
- Paul Levy
- Peter Merholz
- Richard Edelman
- Tom Glocer