Famous Last Words: If You Have to Ask, You're Too Stupid to Own One
But Breitling's snooty, elitist message to me is, "If you have to ask, you're too stupid to own one."
I am reminded of a story from the 1960s when I was living in New York. It was told to me by a young woman who worked at Tiffany & Co., the luxury emporium on Fifth Avenue.
One day in early December, an advertising salesman entered the main door of Tiffany's and showed a sales lady a handsome silver key ring. "I bought a bunch of these last year as Christmas presents for my office and clients. Everybody loved receiving them—especially since they came in the blue Tiffany Box. And I loved giving them, since the price was $25. Do you still carry this item? I want to buy more for my new clients."
The lady squinted at the object and said, "I don't recognize it. But let me take it to my supervisor."
She returned a few minutes later and handed the key ring back to its owner.
"We no longer carry them," she said shaking her head with sympathy in her voice. "We found they brought in the wrong kind of customer."
P.S. For a real yuck, check out YouTube for the iconic 1958 John Cameron Swayze live TV spot for Timex.
To demonstrate its sturdiness, the watch was attached to the propeller of giant Evenrude outboard motor. The watch disappeared and Swayze ad-libbed the entire commercial.