B-to-B Insights: Sometimes Old-School Is Better
Going to the library is superior to Google in one way: While browsing books and flipping through magazines, you often stumble upon treasures you weren't even looking for. Google searches are so specific that the problem is, we only find exactly what we were looking for, and nothing else.
Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.