Ponemon Study: Identity Theft Protection Ignored by Social Media Users
Social media identity theft protection worries more than 80 percent of social media users, but few take steps to protect themselves from identity theft. This is according to a study on social media identity theft protection conducted by the Ponemon Institute on behalf of fraud and identity theft protection company ProtectMyID.com.
According to the study,
- about 65 percent of users don't use high security or privacy settings on social media sites;
- fewer than 10 percent review privacy policies before engaging with social media sites;
- approximately 40 percent share their physical home address on social media applications; and
- victims and nonvictims act the same — most people who've had their identities stolen take no additional steps to secure personal information online.
Despite 80 percent of respondents expressing concern about social media security and privacy, only about 10 percent felt that identity theft was a likely risk from using social media sites.
- More than 60 percent of respondents felt either not confident or unsure of the identity theft protection offered by social media providers;
- roughly 44 percent would continue to use a site even if they discovered that a social media provider wasn't adequately protecting privacy or security; and
- almost 60 percent of respondents are either not confident or unsure that their social media friend lists only include people they know and can trust.