B-to-B: On the Right Track
Ideas for capturing more response sources on B-to-B campaigns
In short, no matter what option you choose, there never has been a more compelling time to test these methods to more accurately track B-to-B response.
Mary Ann Kleinfelter is the director of marketing at L-com, a distributor of connectivity products based in North Andover, Mass. She can be reached by e-mail at mkleinfelter@L-com.com.
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