Famous Last Words: 'Stop Touching Me!'
• "Make it easier to say yes than to say no." —Maxwell Sackheim
• "It must be a bargain in one form or another." —Maxwell Sackheim
• Ruthlessly self-edit.
• "You cannot bore people into buying. The average family is now exposed to more than 1,500 advertisements a day. No wonder they have acquired a talent for skipping the advertisements in newspapers and magazines, and going to the bathroom during television commercials." —David Ogilvy