Hydra Introduces the One Platform
Company: Hydra, a provider of software-as-a-service marketing technology
Product/Service: One Platform, a tool to manage online activity in an integrated way
What it Does: Allows users to manage search campaigns in an integrated way, taking into account both natural search performance and paid search within the same view. Bringing together natural, paid and analytics search data makes it possible to see how to optimize return on investment from paid campaigns while improving organic rankings.