4. Measure YouTube Impact
Before you post, you need a strategy to determine video's contribution to your bottom line. But YouTube tracks only limited video data, e.g., the number of views and unique views.
So look beyond YouTube to programs that measure more detailed video statistics. One of the best is TubeMogul, which helps post your video to YouTube and other video sites, and then brings together in-depth tracking of all the statistics.
Start to Profit From YouTube
There are many video hosting sites, but YouTube is unique. It dominates consumer mindshare. And Web users are most comfortable navigating YouTube and passing along the videos they find.
So, create a targeted YouTube strategy that leverages video, drives viewership and increases your direct marketing profits. Then stand back. The results can be amazing.
Doug Garnett is founder and CEO of Atomic Direct, an advertising agency specializing in brands, consumer strategy, infomercials and other television. His clients include AT&T, AAA, DuPont and Rubbermaid, as well as emerging brands like the Drill Doctor, White's Electronics and Kreg Tool. Follow him on Twitter at @DRTVGuru or e-mail him at firstname.lastname@example.org.