Another great way to initiate sign-ups is to use a pop-up window. These in-your-face features get a bad rep for annoying customers, but in actuality are highly effective. According to Market Land, pop-ups can drive up to 1,375 percent more subscribers than other CTA placements. For well-received pop-ups, make sure what you’re offering is right for the specific user.
Provide Compelling Content
Two decades ago, Bill Gates declared “content is king,” and it remains true 20 years later. The right kinds of content on your website and social media platforms can attract subscribers. The best way to do this is to promote specialized content that your target audience would find interesting, but set it up so that the reader has to provide an email address in order to gain access to the free, downloadable content such as white papers and webinars.
Another way to gain more email addresses through content is to create teasers. Upon showcasing the first few hundred words of a whitepaper or the first few minutes of a webinar, require viewers to provide their email addresses before they can access the content piece in full. They key to successful teasers is attention-grabbing introductions that leave readers and viewers wanting to know more.
Think about the emails and articles you forward to colleagues, friends and family. You pass them along because you were engaged and identified a shared interest. As you create content, think about the material individuals would want to share with others.
Many people forward emails that include unique products, impactful graphics, and interesting tips and tricks. The more unique and informative the content, the more shareable it is.
The examples mentioned above are just a few ways to grow your subscriber lists, and none of them are difficult to implement. The best way to add subscribers is to come at it from all angles, trying all tactics or a combined few. Whichever strategy you employ, be sure to get creative and be diligent in ensuring the email addresses you obtain are relevant and add real value.