Another example of how you can tie your e-mail content to your Web site: Drugstore.com periodically sends me an e-mail that includes all the items I’ve recently purchased online. It makes it easy for me to begin my re-order process directly from the e-mail.
Remember, it’s not just e-mail or direct mail or your Web site. It’s all about how you can create and leverage the synergies between marketing channels. We’ve covered just a few examples here, but I hope it’s stimulated your thinking. yy
Regina Brady is president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy. She can be reached via e-mail at email@example.com.