E-commerce Link: Would You 'Like' to Buy?
How to Get Leads From Photo Sharing
In the world of Facebook, there are few activities more popular than showing off photos. All of this photo-sharing activity spreads across the Facebook networks of friends, family and colleagues. That's why SteelMaster constantly encourages the showing-off and sharing of construction projects—both under way and completed. (Ask yourself, could your company encourage customers to show off photos that involve your products/services?)
This is why SteelMaster runs contests giving away $500 Home Depot gift cards to a lucky customer demonstrating the most creative application of its pre-fab steel materials.
The more photo-sharing activity, the more success stories get told. And the more success stories that get told, the more seeds get planted in the minds of those who see the stories.
All of that activity translates to more people beginning to imagine how a pre-fab steel building could serve a specific purpose in their business or personal life. And that translates to customers asking questions—right on SteelMaster's Facebook page.
And, of course, those questions become leads for SteelMaster's sales team to nurture.
SteelMaster is giving customers and prospects incentives to share their stories in ways that create leads for their business. Yet there's one more piece to the success puzzle that's important to remember.
Creating Curiosity in Prospects
None of this works without curiosity. SteelMaster's products themselves are visually interesting. They're simple, elegant and functional, yet the buildings beg to be photographed and videotaped, both in completion and during the build-out. But SteelMaster's strategy is all about creating curiosity.
SteelMaster is leveraging its customers' success stories to subtlety suggest "you can have this success, too" to future customers. The "visual spreading" of customers' success stories are literally worth paying for, because they create reactions—action.