Fear: The Most Powerful Emotion on the Planet
Hillary Clinton is in for the same treatment—the result of the 20-second gaffe at the Democratic National Committee winter meeting in Washington early in February—that I mentioned in last week’s edition of this e-zine.
Here is the fear-based, 30-second spot I would run were I managing the campaign of Barack Obama or Rudolph Giuliani:
[SIGN ACROSS TOP OF SCREEN THROUGHOUT THE 30-SECOND SPOT]
Should Hillary Clinton Be President?
[ON SMALL TV SCREEN INSET, SENATOR CLINTON SPEAKS TO DNC. USE THE JERKY, PRIMITIVE YouTube.com VERSION TO GIVE THE IMPRESSION IT WAS A HIDDEN CAMERA CAPTURING AN OFF-THE-RECORD SPEECH]
The other day, the oil companies reported the highest profits in the history of the world. I want to take those profits and I want to put them into a strategic energy fund … [SOUND FADES TO SILENCE]
[ON SCREEN, WE SEE CLINTON CONTINUING TO SPEAK. NO SOUND]
[GIULIANI VOICE OVER]
In June 2005, the Supreme Court said that the government could seize your home and turn it into condos in order to raise more tax money.
Now Hillary Clinton wants to seize business profits. What will Hillary try to seize next? Your investments? Your savings? Your bank account? Your salary?
This is more than scary. It’s un-American.
I’m Rudy Giuliani and I approved this message.
GIULIANI IN ‘08
In short, if you can scare the wits out of people and then offer salvation, you are on your way to a successful promotional effort.