How Personalization Gives a Big Edge to Small Brands
After incorporating one-to-one personalization within its digital shopping experiences, Cafe Britt began seeing a noticeable uptick in its conversion rate, which increased by over 18 percent. The retailer's average order size jumped 15 percent, which means more shoppers were willing to spend more money when they were connected with truly relevant merchandise. The lift wasn't limited to new visitors, either, with even established customers upping their orders thanks to one-to-one personalization.
Cafe Britt has unlocked a solution that's grown its digital business, increased its brand loyalty and given it an edge as it competes with the industry heavyweights online. Thanks to one-to-one personalization, Café Britt now has more elbowroom in the digital marketplace.
Kurt Heinemann is the chief marketing officer at Reflektion, a predictive analytics platform provider.
Kurt serves as the Chief Marketing Officer of Reflektion, the artificial intelligence-driven customer engagement platform for top retailers and brands worldwide. Kurt is an innovative and dynamic marketing professional with a track record of success communicating a company’s unique value proposition to potential customers, partners and market influencers through strategic and creative means.