How to Optimize Your Site's SEO for Google Panda 4.0
What to Do:
If your site's experience and core content are outdated, you may need a modern, mobile-optimized website design; not just for SEO, but also to improve visitor satisfaction and drive conversions on your site. In addition, you should audit your site's metadata (back-end content that's read by search engines) and core on-page content to ensure it's optimized for search. That means it features your target keywords, but is written naturally for your audience, not just stuffed with a series of keywords. This big mistake could get your site penalized in the search results.
Succeed in SEO With a Quality Website and Content
The good news is: by rewarding high-quality websites with increased visibility in search results, the Google Panda 4.0 update will work in favor of businesses that prove to be a unique and useful resource to their consumers.
You need to determine whether your current website and content strategy are helping or hurting your performance in SEO. If you already have a high-quality site, then continuing to create relevant content will help you drive even more visitors from Google's organic search results. But if not, you need to invest in a modern website and regular, quality content that can make your business an asset both to local consumers and to Google.