You're Not Done Yet ... Don't Forget Your Landing Pages!
Email is the start of a customer journey, and in most cases the destination is a landing page. Optimizing emails for the mobile experience, but not having mobile-optimized landing pages can be a frustrating experience. Whether it is a link to a sale or a preferences center, make sure that the their entire experience is optimized for a mobile platform.
Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.