How Obama’s Geek Leakers May Have Cost Themselves Billions
In addition, traditional advertising went out the window. Under the media microscope developed in Obama's cave, the analysts discovered who watched what on TV and the Internet. The result was tens of thousands of cheap sliced-'n'-diced mini-cable buys. These Democrats had to pony up a tiny fraction of the tens of millions blown on big media by the rogue Rove operation and other loud-mouthed Republican clowns.
The Secret Was Secrecy—An Echo of AOL
Like the Lockheed Skunk Works and Xerox Parc, no one in Obama's Dream Team talked to the media. They operated on deep background.
An equivalent campaign was honchoed by AOL's brilliant marketing vice president Jan Brandt. She blitzed the country with millions of horrifically pricey mailings containing CDs with the software to give computer users a free month of access to the Internet.
The entire marketing world thought Jan and her boss, Steve Case, were totally nuts. They just shut up and kept on truckin'. Jan brought in more than 20 million customers paying $9.95 a month. They ate Prodigy and CompuServe's lunch.
Alas, Case got greedy for recognition. He went public with how smart he was. Working with cipher-like Time Life CEO Gerald Levin, Steve Case engineered the most disastrous merger in American business history.
Solved: The Last Great Direct Marketing Unknown—"When"
As a 65-year veteran of direct marketing and one-time king of junk mail, I was fascinated by the Obama operation. When I first heard about it, I had a "holy shit!" epiphany. Imagine what it could mean for American (and world) business if these wizards were turned loose in the corporate arena!
Based on sophisticated research into demographics and behavior analysis, marketers have known for a long time who will buy and what they want. Using Team Obama's analytics, we can know when the prospect is ready to buy or donate.