How Obama’s Geek Leakers May Have Cost Themselves Billions
Fast Forward to 2012 and the Great Republican Stumble
From a number of accounts, Mitt Romney's advisors were so sure of victory on election night 2012 they told the candidate he did not need a concession speech. He would wake up the next morning as president-elect. It was slam-dunk.
What happened was lotsa egg on a lotsa faces. The yolk was on them and still is eight months later. Quite simply, the Republicans were skunked.
Sixty years after Eisenhower-Nixon, Barack Obama assembled a team of geniuses in a secret advanced database analytics center. Standing on Walt Weintz's shoulders these digital alchemists figured out how to use Big Data to drill down deep into the electorate and pry out every available vote.
3 Secret Research Facilities That Changed U.S. History
1. Skunk Works, Burbank and Palmdale California. Founded June 1943. This Lockheed Martin Advanced Development facility was responsible for a string of spectacular aircraft. The most famous were the U-2 and SR-71 Blackbird spy planes.
2. Xerox Parc [Palo Alto Research Center], Founded 1971. Quite simply what happened here changed computer history. Among the developments: laser printing, ARPANET (early version of the Internet), the computer mouse, and the first modern personal computer to feature GUI—Graphic User Interface—enabling Apple to dominate the digital world.
3. Barack Obama's "Cave" at campaign headquarters, Chicago. Opened 2011. A windowless room where data mining was perfected and direct marketing was transformed forever. A collection of programmers, quants, media analysts and assorted technology geeks worked 16 hours a day for 16 months. The goal was to combine a collection of databases and develop behavior information, so they could assemble a vast bloc of sympathetic voters and contributors. Most astounding was all these voters and donors were known to Team Obama individually by name. Below is an image of The Obama "Cave" (Photo credit: Daniel Shea, Time)