PR Debacles and How to Avoid Them
A Web site which promised to give music lovers the world’s first legal file-sharing service was forced into a humiliating climbdown today after it emerged that the company had not secured the backing of the record industry. Qtrax, a New York firm, unveiled its service with a glitzy £500,000 launch in Cannes at the weekend, hiring stars including James Blunt, LL Cool J. Today it emerged that none of the four major labels had done deals with the site, putting a large dent in the promised catalogue of 25 million songs and prompting allegations that the site’s founders had misled fans.
* Last week TheTimesOnline.co.uk ran a story headlined, “Russia threatens military response to U.S. missile defense deal.” This apocalyptic specter followed Condoleezza Rice’s signing of an agreement for the Czech Republic to be the radar site for a missile shield system. “We will be forced to react not with diplomatic, but with military-technical methods,” stated the Russian Foreign Ministry.
Maybe Secretary Rice, who said she was “disappointed,” should heed John Lennon’s “Mind Games,” his 1973 song: “I want you to make love, not war.”
’You’re My Orgy’
“Make Love, Not War” was carried from the sublime to the ridiculous. France’s new first lady, Mme. Nicolas Sarkozy (aka pop singer Carla Bruni) has added to her reputation as a hottie by not accompanying hubby to the G8 Summit in Japan. Instead she remained at the Élysée Palace to finalize the publicity and promotion campaign for her new album, “Comme se de Rien N’était” (“As if Nothing Happened”). What The Times of London’s Charles Bremner described as a series of breathy love songs. Bremner writes:
They include “Ma Came” (My Junk), the now famous drug song which caused an official complaint from the Bogota government last month—Bruni sings of an amorous high with the effects of Colombian cocaine. Most of the songs were written before her romance with Sarkozy last winter, but one song, “Ta Tienne” (“Yours”) is a declaration of passion for the president, whom she calls her “orgy” and her “prince charming.” Here are some of it’s lyrics: