How Mobile is Impacting Back-to-School Shopping
It's that time of year again - back to school. Around Labor Day, kids across the U.S. will start the school year with new notebooks, pencils and outfits. And a new report shows just how much mobile is influencing their purchase decisions.
InMobi, a mobile advertising services company, highlights consumers' mobile shopping journeys, including how they're using their mobile devices to shop, compare prices and research brand information quickly and easily for the back-to-school season. Check out the infographic below to see all of the report's findings.
How does mobile impact your back-to-school shopping? Let us know in the comments section below.