How Marketers Can Tie Video Assets to ROI
The bottom line is you need to be comfortable setting measurable goals and looking at data to evaluate performance. Because there are so many simple ways to begin seeing results with video content, it's easier than ever to get started. Begin by adding CTA to your videos, adding email gates or incorporating video content into your nurturing campaigns. Once you get used to tying mid-to-late funnel videos to measurable goals, you'll be able to show ROI on your video projects in no time.