How to Make Your Copy More Effective in 2015
The Future of Email and Direct Mail
We know what you're thinking: print is dead, while digital is growing more and more every day. That is simply not the case. With more and more companies abandoning traditional forms of mass communication, it is easier to stand out and reach your target (whether young or old) with tangible promotions like direct mail.
Even fans of e-mail say that it is becoming dull to work with, but that does not mean its future is bleak. What marketers will have to worry about is the volume of digital messaging that an average individual receives every day. Cross-channel publicity, mobile responsive design, personalization, and inventive visual conception will be key for the prominence of your promotions.
In the future, traditional media will continue to merge with digital. QR Codes, augmented reality, databases, and other prospective technologies will continue to flourish, making mail of both realms a more versatile medium. The link between these channels will steadily meld until the difference between the two is hardly discussed at all.
As for the world of copy, some experts say that the integration of visuals, like infographics, is what lies ahead of us. Others say that we are headed for longer forms of copy, like in-depth articles and other content. No matter what the future holds for copywriters, data-driven insights that conform to a fragmented audience's tastes will never go away. Copy will only continue to advance and adapt.