Fulfillment: ’Net Control
3. Lack of additional IT support and security.
Be sure the proposed vendor has the capability to support extra volume if your company adds a product or an entire brand. The e-store system should have the ability to define user groups "on the fly" for data security and convenience in ordering products. Inquire what backup measures will be taken to ensure user accessibility and data security in the event of an outage, virus or security breach.
A Little Prep
Goes a Long Way
A properly designed e-store can revolutionize how you organize and execute your fulfillment and marketing operations, while a poorly conceived system can drag down efficiency and present impediments to future program improvements. Be sure to work with all your key stakeholders so you have a clear idea of the full range of features you need.
Kathleen Carter is vice president of business development at Archway, a fulfillment services and marketing operations management firm in Rogers, Minn. She can be reached at (866) 779-9855.