11. Finally, consider using www.tinyurl.com
The direct hyperlink to Newt Gingrich’s “Real Change” at Amazon.com is this unwieldy string of 119 characters:
Tinyurl.com will compress that to http://tinyurl.com/2jvy8q/.
Here is a manageable sequence of just 25 characters, enabling you to use the hyperlink in printed press releases as well as online.
55-WORD BOOK REVIEW
Note: In the May 8, 2007, edition of this e-zine, “The Book Business: An Industry of Whiners,” I proposed an online (for profit) book service, QuickieBookReviews.com, that would feature short reviews (55 words) and one to four stars—just like movie reviews.
You are invited to submit 55-word reviews of any really good book that readers would enjoy.
***THE PANIC OF 1907: Lessons Learned from the Market’s Perfect Storm. By Robert F. Bruner and Sean D. Carr. Last week’s run on Wall Street giant Bear Stearns was stanched by the Fed and J.P. Morgan—repeating a near catastrophe from 1907. With no Fed, only one man could save the country, J.P. Morgan himself, who locked up 100 top bankers in his private library overnight with orders to fix the system. High drama. Wiley, 1907, 258 pp, ISBN-978-0470152638, $29.95 US. —DH, 03-15-08. http://tinyurl.com/2brfyn.