MacRae Ross was a client many years ago and a great guy. He taught me a lot. Everybody that knew him loved him. Mac was smart, bubbling with energy, a devout rugby player, great conversationalist and party animal.
I heard that he married a lady named Marji and became a father. But he was in the Washington, D.C., area while my wife, Peggy, and I were living in Connecticut, so we lost touch. Last year, I was deeply saddened to hear Mac had died of pancreatic cancer in 2006. He was so very young.
In the July 16, 1998, issue of Fast Company, Lisa Chatterton wrote:
MacRae Ross, for example, a marketing consultant at Ross & Co. in McLean, Virginia, says that over the past nine years, he’s told more than 5,000 companies to “Fish where the fish are.” “It communicates a simple but powerful idea,” he explains. “To sell what you’re selling, you have to be talking to the right crowd.”
This theme was picked up and pounded home last week at the Publishing Business Conference & Expo in Manhattan by the President and Publisher of Regnery Publishing, Marji Ross, who is every bit as articulate and savvy as her late husband.
How savvy is Marji Ross? Half the books she publishes reach The New York Times Best-Seller List. No other publisher comes close to that percentage.
If you are going to launch a book, an author, a spokesperson, a product or a service, commit to memory the Marji Ross formula of Blitzkrieg PR.
Then go and do thou likewise.
About Regnery Publishing
The company founded in 1947 by Henry Regnery has become the beating heart of conservative book publishing in the U.S.with a take-no-prisoners attitude and string of New York Times best sellers to die for.
Among its blue-ribbon roster of authors past and present: William F. Buckley Jr., Barry Goldwater, Whittaker Chambers, Newt Gingrich, Laura Ingraham, Mark Fuhrman, Pat Buchanan, Ann Coulter, G. Gordon Liddy and Oliver North.