How to Kick Off an Influencer Marketing Campaign
3. Send a thorough campaign brief. Send your list of influencers all of your campaign details. Your creative brief should include deadlines, hashtags, goals, messaging requirements and suggestions, legal requirements — i.e., anything that sets up your campaign to be the most successful for both you and the influencer. The more information you can provide, the better.
Time for Launch
Now that you've got a goal, budget, measurement strategy and a team of powerful influencers in place, you're ready to kick off your campaign.
"Like many traditional tactics, return on investment isn't defined after the first day," says Reardon. "Keep an eye on your progress and start reporting on the data once the campaign has fully run its course. Looking at your complete campaign will help uncover key insights that will be helpful when planning your next campaign."