How HP Reduced Marketing Spend by 15 Percent
Quantitative results also were realized: HP was able to reduce its marketing spend by 15 percent, while boosting its advertising for brand and demand generation, achieving the efficiencies and effectiveness the company had hoped for. HP is now able to turn data into marketing insights, thus giving “better answers” to different customers’ needs, whether they’re large organizations, small to mid-sized firms, or individual consumers.
For a copy of the whitepaper, visit: http://www.oracle.com/customers/snapshots/hp-siebel-casestudy.pdf
Donna Loyle is a Philadelphia-based freelance writer and the former editor in chief of Catalog Success magazine, a member of the Target Marketing Group.