Multicultural Special Report: Tune in to Espanol
The power of the U.S. Hispanic market can’t be underestimated and shouldn’t be ignored. When you reach out to Hispanic audiences, make sure you have all the tools to effectively handle response. Only then can you tap the full potential of the market.
Chris Purdy is executive vice president at Global Telesourcing, an Alexandria, Va.-based company offering comprehensive Spanish-language customer care and sales solutions. Purdy can be reached via e-mail at firstname.lastname@example.org.