DRTV: Orchestrating a Deal
Don’t Be Afraid to Wheel and Deal
There are more media buying opportunities today than ever before. A buyer needs to have the experience, knowledge and passion for the industry to assist customers in their ventures. With the right experience and dedication, direct response media buying is a very effective medium for cost-cutting endeavors.
George Streapy is founder of Crystal Clear Concepts, an advertising and media buying agency in Orlando, Fla. He can be reached at (407) 898-9995 or firstname.lastname@example.org.