How to Fight Digital Ad Fraud - A Practical Guide
3. Insist on Transparency. Now, transparency is a word that's thrown around a lot in the digital marketing world. With respect to ad fraud, it means understanding what you are buying, from whom, at what price and how this inventory scores for fraud/risk before, during and after the campaign is run. Use this approach and it will go a long way toward ending the cycle of ad fraud that exists in the current digital media ecosystem.
4. Join In. There's a movement within the key advertising trade organizations to end ad fraud. Most recently, a joint initiative among the DMA, IAB, AAAA and ANA has been formed to end digital ad fraud as we know it. So if you are a marketer, publisher, agency or ad tech player and you are not a member of one of these organizations, do join at least one of them today. As an industry, this is a problem we can address and help solve now.