Don't promise too much and deliver too little. That's why it is also important to diversify traffic sources as much as possible so you can reach a point where lead generation becomes sustainable and is not fluctuating too much.
7. Watch the Trends
Bigger companies are often less flexible or are slower to respond to new developments in the market. As mentioned above, two big trends that some large companies have not been keeping up with are social media and mobile marketing. These traffic sources offer huge potential and are often less competitive than traditional display, SEM and marketing.
8. Get Help From Someone Who Knows
Of course the most effective thing to do is to hire someone who knows the specific vertical, someone who's been working in the industry and knows the partners, systems, dynamics and the "nitty gritty." This will save you a lot of time and prevent you from making time-consuming and costly mistakes.
Entering a new vertical that may be dominated by large companies or by strong players can be intimidating, but with dedication and a "think big, act small" attitude, it can be done. Focus on your strengths and remember that existing companies often struggle with the disadvantage of being "a front-runner." Good luck!
Frans van Hulle co-founded PX, the world’s first transparent customer acquisition platform that provides a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources. The company provides a mar tech solution for marketers to grow and efficiently scale their customer base, and is active in the Home Services, Financial Services, and Insurance industries.