3. Acquire and Setup a Web Brand
A good way to start in a new industry is to acquire and develop a premium Web brand if your budget allows for it—it'll pay off, I guarantee it. A good brand will ease your entrance into the market, get you in business with lead buyers and, above all, it will give you a competitive advantage as good brands increase consumer trust and overall lead conversions.
4. Research Technical Requirements
Every vertical has different requirements and "rules," especially in insurance lead gen. It's important to be well-informed when it comes to vertical-specific specs for connecting buyers and making lead gen forms, and the technical challenges that come with it.
That's why it's important to examine what kind of technology you need to keep lead gen running smoothly and to invest in technological optimizations. Meeting technical requirements and updating technical processes regularly will allow you to crank up your volume in no time.
5. Come Up With Innovative Campaigns
A good way to set yourself apart from the competition is to create innovative campaigns that generate maximum user interest. It is also important to examine the types of traffic sources that are most suitable for your new vertical. Two traffic sources that many larger companies have overlooked so far are social media and mobile.
Social media allows you to directly connect to your target audience and nurture their interest. Mobile marketing is becoming more and more important considering the ever-increasing number of smartphones and tablets. That's why it is essential to enable all campaigns to function on mobile devicess and to devise strategies to best reach the mobile audience.
6. Good Partnerships With Buyers
Like in any industry, it's important to remember that your client is king. Once you have established contact and partnerships with buyers, drawn up contracts and done technical integrations, it's very important to manage expectations in terms of volume, especially when you are just starting out.
Frans van Hulle co-founded PX, the world’s first transparent customer acquisition platform that provides a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources. The company provides a mar tech solution for marketers to grow and efficiently scale their customer base, and is active in the Home Services, Financial Services, and Insurance industries.