Even as the world found out this month that The Orange County Register decided to take a print-first approach with its content, many marketers were still focusing their efforts online. And that means getting familiar with search engines and, more specifically, search engine optimization (SEO) to get that content found.
Here's where the question from Colleen T. Reese, a LinkedIn Integrated Marketing Mix group member, comes in: "Multichannel Marketing Thursdays: How do you define SEO?"
Drilling down, Reese wants to know what marketers think of this: "The SEO landscape has experienced dramatic ideological shifts over the last few years-black hat vs. white hat, content marketing vs. keyword stuffing, Penguin, Panda … the list goes on. So how do you define SEO? And secondly, is SEO its own channel or is it the sum of many different online channels?"
The first to answer, group member Thorin McGee says, in part: "If you want to rank well, give the searchers what they want. Even if that doesn't exactly get you to the top of the results today, that's what Google is looking for in the long term. Trying to use a lot of technical SEO tricks gets you to where Google was yesterday; giving searchers what they want will get you to where Google's going to be tomorrow."
What do you think? What does SEO mean to you?