E-commerce Link: Highly Responsive
As mobile devices become more common and screen sizes continue to change, people's online habits are shifting, as well. People are no longer just accessing the Web while on the go as smartphones and tablets are becoming a primary way to connect to the Internet, even at home. Responsive sites are becoming more common because they allow users to view the same websites on their desktops at work, their phones on the commute home and a tablet from their couches in the living room. Some of the companies that have already developed responsive sites include Starbucks, Microsoft and Disney.
Advantages of having a single website that works across all devices include increased SEO value and simpler site maintenance. While there are a lot of benefits to a responsive site, there are some things to consider before making the move to RWD.
Responsive Website Costs
The cost of building a responsive site can vary, and budget is top-of-mind for many companies considering RWD. While a responsive site is going to require a larger initial investment, it is important to think about what you are getting in return. You no longer have to create multiple sites to account for every device, or worry how your site will work when a new one comes out.
When to Create a Responsive Website
In a nutshell: You should create a responsive website if building an entirely new site or doing a major redesign.
A key factor in a responsive site is that a user's experience on a small screen should be as elegant as it is on a large one. Because a site's navigation and content are an important factor in the user's experience, they must work well across all devices.
When building a brand new site, the navigation and content don't exist yet and can therefore be tailored to a responsive design. However, converting an existing site, designed specifically for a desktop, probably means the navigation and content are not optimized for a mobile device and likely need to be reworked. This means recreating the information architecture and redeveloping the content strategy—an enormous effort, depending on the size of your site.