Denny's Zinger: How to Collect 1¢ Over the Internet
In case you missed my article "Saving Twitter From Oblivion," click here for a refresher.
In a nutshell, Twitter has a serious revenue problem. My suggestion: charge a penny a tweet. With 500 million tweets a day, that's $5 million a day in revenue. Plus other revenue opportunities.
A number of readers questioned how to collect a penny.
The E-ZPass Model
On highways, bridges and tunnels, cars whiz through the toll plazas without stopping. These are E-ZPass customers with a tiny transmitter on their windshield.
When approaching a toll, the transmitter announces this car is PAID and free to pass through.
How E-ZPass Gets Paid
A driver who signs up for E-ZPass gives their ID information plus a credit card account number. E-ZPass deducts a deposit of $25. Every time the car goes through an E-ZPass lane, the toll is automatically deducted from the $25.
When the balance gets low, another $25 is automatically deducted.
Activity statements go out each month.
Translated to Twitter
Twitter has 274 million users. If all agreed to the penny-a-tweet deal, they would give their credit card account numbers to Twitter, to be charged a buck each.
That's $274 million Twitter can draw on.
With 274 billion pennies in its till, Twitter can get paid, penny-by-penny. When the account gets low, the user's account is charged another buck.
Takeaway to Consider
- At last we have a medium (the Internet) where it's possible to charge pennies for services, receive payment instantly and make a lot of money.
Denny Hatch's new book is Write Everything Right!
***** Five Stars Write Everything Right! is a great resource for anyone who uses writing in their lives because he talks about all forms of writing from e-mails to articles and memos. The goal is for everyone to write in a way that makes it easier for the reader to read it than to ignore it. —Robin Perron
= = = = = = = = = = = = = = = = = = = = = =
CLICK HERE to read the first 3 Chapters FREE.
No cost. No Risk. No obligation.
For Kindle Edition information, CLICK HERE.