How to Build Customer Loyalty With Event-Driven Thank-You Emails
Here are three additional ways to use an email template to show your gratitude to subscribers during the holidays:
1. Clickthroughs: A good email program includes reports about hyperlinks that were clicked to drive recipients to specific pages on a company website. Send a thank-you email for visiting the page and follow up with offers that correspond to the product or service. Customer profiles can also be updated regularly to track interests, and follow-up emails can be automatically sent regarding related products, new inventory or even new website content when updated.
2. Purchases: Develop a short thank-you template for sales. Ask customers if everything was delivered on time and to their satisfaction. This is also a good time to ask for additional customer information to help segment lists. Segments allow specific subgroups of contacts to be defined based on demographic or other information.
3. Abandoned shopping carts: When a shopper leaves a brick-and-mortar store, a good sales clerk will say “thank you for visiting.” Why not do the same on your website? Have an email template at the ready for follow up that says: "Thank you for visiting our site. If there's anything we can do to better serve you, please let us know.”
An email program is one of the most cost effective and successful marketing tactics to increase brand recognition and sales. Offering gratitude throughout the year will further efforts to strengthen customer relationships and drive sales by connecting in a positive way.
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