How to Build Customer Loyalty With Event-Driven Thank-You Emails
This is the time of year when businesses remember to say “thank you” to their customers and wish them a “happy holiday and prosperous new year.” This one word — thanks — can have a very positive impact on the success of your business throughout the year.
Studies suggest that showing appreciation can strengthen social relationships and produce positive emotional states. Email marketing is an effective way to thank customers based on specific events. Incorporating a timely, event-driven thank you can have a profitable impact on customer relationships. When a customer feels appreciated they're more likely to return to your store, more likely to purchase, and more likely to recommend you to their family and friends.
Sending a thank-you email for subscribing to your email list is common practice. This template can be tweaked with a short survey asking for personalized information from the subscriber that will improve their future email experience. You can ask how often they want to receive emails from you (e.g., weekly, bimonthly, monthly) and what type of information they’re looking for in those emails (e.g., new products, sale opportunities, discounts, etc.).
Also include instructions for adding your company’s email address to an email address book or safe list to ensure delivery of your emails. When they complete the survey, be sure to follow up with another note of appreciation. This lets your subscriber know you received the information and that you care about the relationship.
Email templates can be configured for various subscriber thank you outreach opportunities to automatically send at various trigger points of customer engagement. Creating a sequence of messages that show your appreciation in a meaningful way lets the recipient know that you truly value the relationship, regardless of whether they purchased. When consumers know that you appreciate them, they're more likely to use your services and buy your products.
Related story: 3 Tips to Capturing the College Market With Email