How to Best Optimize Affiliate Marketing Campaigns
It’s budget time and marketers are asking, “Where should I put my money to make the most of my affiliate marketing program? Which channels work best? What strategies should I employ to get the most out of my spend?"
To help you understand how to best optimize your affiliate marketing campaigns, here are three key pieces of advice:
1. Test, test again and then test some more. Depending on the nature of your distribution, how you test will be very different — but still critical. A search marketer, for example, may work with a large number of grouped keyword variations pointing to a single landing page. Small tests can help determine which combination of keywords is resulting in the highest conversion rate.
Give yourself ample time and sufficient clicks to provide enough sample data, and if you're changing email, display or even keyword creatives, make sure you obtain approval from your ad network first to avoid any possible advertiser issues. Keep optimizing the campaign — there are always more tweaks to make while it’s in motion. Every little bit will help improve your conversion rates and ultimately your yield.
2. Differentiate yourself from the pack. Work with your network partner to develop a different slant for creative and landing pages. Changing up your creatives can keep things fresh for consumers and boost your revenue. By setting yourself apart from other affiliates in the same space, you can increase market share.
3. Email marketers: CYA (Clean Your Addresses). Regular list hygiene is an essential campaign best practice; it can reduce costs while improving your return on investment. It’s vital to scrub your list of inactive or closed addresses that will inevitably result in bounced emails. Use data checkers to verify that you're not sending to domains that no longer exist. Removing faulty or inactive email addresses from your lists will also improve your industry reputation and your status with internet service providers, which will maximize your email deliverability.
Related story: 6 Affiliate Marketing Best Practices