When Trolling for Business, Don’t Wing It
Avoid slang, avoid colloquialisms, avoid jargon and avoid profanity. Too often, presentations, particularly those of a technical nature, are filled with jargon and acronyms. Sometimes, this cannot be avoided but it should be minimized unless the alternative is totally unacceptable.
The ability to develop and deliver high-impact sales presentations isn’t an innate quality but rather a skill that can be learned and perfected. Excellent sales presentations are highly substantive and they’re logically structured and artfully styled. History, literature and music all have much to teach us about how to be better at a craft that’s all too frequently relegated to the end of salesmanship courses or selling self-help books. Every salesperson who aspires to excellence can improve his or her presentation skills. Aristotle told us: “We are what we repeatedly do; excellence therefore is not an act, but a habit.” Take my advice, perfect your presentation skills. It will become habit forming.