How to Be a Welcome Marketer at LGBT Weddings
4. Don't Just 'Show Up,' Do Research on What Marketing Works, according to Community Marketing and Insight's "Three Steps to Gay Market Success."
"You need to rise above the noise," according to CMI. "Take a look through popular LGBT publications to see how other companies, perhaps including your competition, are representing themselves. Then do better."
What are marketers doing well regarding marketing to engaged same-sex couples?
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