How to Avoid Soliciting the Deceased
Further, deceased suppressions prevent not only commercial mail from being sent to individuals, but also should be used with commercial reverse append processes to prevent telephone and e-mail solicitations.
Options for Suppression Overseas
Internationally, there are other similar deceased services and applications for marketers in specific national markets. For example, the United Kingdom has a commercially maintained service free to consumers, the Bereavement Register, which is promoted jointly by funeral directors and direct marketers. A similar service exists in Canada. International marketers should contact the respective marketing association in each country into which it is marketing, or their respective list advisers, to inquire whether or not such services exist for particular markets.
Your Brand and Your Bottom Line
Brand sensibility requires consumer sensitivity, and thankfully, we have programs now in place to respect families and protect our brands.
Frank Rigano, chief executive officer of Interactive Marketing Solutions, has more than 20 years of experience providing marketing and technology solutions to business executives. Interactive Marketing Solutions is committed to developing innovative list and database management software and services designed to help businesses succeed in their marketing efforts by mitigating the challenges imposed by privacy and consumer opt-out legislation. Rigano can be reached at firstname.lastname@example.org.