5 Tips to Avoid a Health Crisis on Your E-Commerce Site
Do all you can to make ratings and reviews on your site easy for consumers to find and create. Solicit reviews through your social media sites, and make it possible for consumers to share products and likes on sites like Twitter, Facebook and Pinterest. Take every opportunity to create a more personal connection with customers, creating a two-way conversation, and address any product or service issues that consumers bring to you in a timely and public manner.
The first step in building any website should be building an understanding of the people who will use it. That knowledge will help you ensure your site generates profits instead of problems.
Kevin Simons is the manager of user experience at MICROS, which develops point-of-sale, e-commerce and enterprise information system software for retailers.