Honda Pops Up in the Mail Stream
In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature to showcase its new 2017 CR-V compact crossover SUV. Using the tagline “More to see. More to do. More to experience,” this mailing takes these actions to heart, giving the recipient a dynamic experience in the mailbox.
Honda’s mailing begins with a photo of the new CR-V front and center, coupled with photos of different environments, invoking thoughts of where a car buyer could travel with this vehicle. The tagline entices the open of the mail.
Unfolding the mail, you’re first greeted with the CR-V popping out, followed by multiple folds touting the vehicle’s features and benefits.
Throughout the mailing in several spots are mentions of where the mail recipient can test-drive the CR-V, but this panel in particular highlights the test-drive option, including contact information for the nearest Honda dealership.