Honda’s Coupons Pop Up in Its Direct Mail
When you want your direct mail piece to stand out in the customer’s mailbox, consider literally making that happen.
Mailer Name: Honda
Date Mailed: July 2016
To keep drivers of its vehicles on the road and enjoying summer, Honda wants to make sure that they’re prepared. “Getting ready for summer is a breeze,” the front panel of this 6”x9” self-mailer declares. To set the mood, it shows a couple splashing through the water along a shoreline. And to keep their Honda “special,” it promises “special savings inside.”
When opened, the mail piece unfolds a pop-up component that presents two Genuine Service coupons front-and-center. One offers two prices on an oil change and inspection combo. The other promotes a special price on an all-wheel alignment.
Each coupon is personalized with the VIN of the addressee’s car, and perfed for easy removal. Even if the remainder of the mailer is discarded, the coupons get the job done. Besides detailing each service, they include a phone number for making an appointment.
An inside flap makes the case for bringing the car in to the dealership. It lists five typical areas that may require service. In two sentences, the need for each is explained. Conveniently, four coupons make up the reverse side of this panel.
You can see all of the tactics, including the pop-up, that Honda uses to drive customers to its dealerships for service. To download a free PDF of this mail package, courtesy of Who’s Mailing What!, please click here.
A pop-up mailing not only catches the attention of the customer, but engages them by offering a practical way to interact with your offer and brand.